Holly originally started working with Kenny Elkins at Equity Concepts in 2006. In 2015, she became an account manager on the entire firm’s processing department, a team which she became the director of in 2016 and led for the next seven years. During that time, Holly developed the processes to help advisor teams service their clients and transfer in new business. She also served on the firm's leadership team, working with fellow directors to develop and manage the firm’s day-to-day activities. She re-joined Alan Dole and Kenny Elkins’ team in 2022 and works with Charlon Wade in serving clients along their financial journey.
Holly is married to Kevin and they have three sons: Davis, Noah, and Chase. Davis and Noah are each married, so Holly has been blessed to have two daughters-in-law, Bambi (Davis) and Lindsey (Noah), join their family. Holly and Kevin are grandparents to three precious (and in her opinion, perfect) grandsons, Barrack, Machiavelli, and Viktor.